Long gone are the days when marketing and sales endeavors were
driven by simple print and television adverts. Incredible
advancements in technology have enhanced the power of choice among
consumers as a result of which Digital and Social Media marketing has
ballooned. It has become imperative for any business, big or small,
to divert a major portion of their budget towards creating and
sustaining an enticing online persona for the company.
To benefit from the countless advantages that such an online presence
could offer your business, it is also vital to steer traffic to your
site. It might not exactly fall under that ‘simple and
straightforward’ column but still, there are numerous techniques
that can be adopted to accomplish this task. Unless you have spent
the last decade and a half near the earth’s core, it is impossible
to not have heard about the significance of SEO in fashioning a
success story for every business. Considering that search engines are
customers’ best buddies, ensuring that your site ranks high in a
search for specific products or services will immensely aid in
driving good traffic to your website, the upshot of which will be
considerable sales conversions. Words are not your only comrades in
this battle, images are too! Here is how you can optimize images on
your site to improve overall traffic and ROI.
You first mountain to climb – Title, Alt text
Search engines are not secretly scanning your images to know what
they actually are and how they blend with the rest of your content.
Ensure you give an appropriate title separated by hyphens or
underscores that can be easily picked up by the search engine. Do not
leave it with system given names that are generic or numeric.
The image you use might be that of a workout maneuver but search
engines won’t know that unless you provide an appropriate
description. At least we are not yet that far ahead in technology!
This is where the Alt Text option jumps in to save those of you in
distress. You can either use the Alt Text box that pops up when you
upload an image or manually add to the HTML but ensure you give
accurate, simple keywords including specific identifiable product
details, for the search engines to recognize the image. If possible
give additional ones too without over stuffing. Next to texts,
captions are what will help you bring down bounce
rates thereby improving rankings. It is also important to
accredit sources to specific images.
Keep an eye on the file size
Let’s face it! Patience has taken a journey into outer space and
it isn’t coming back. No customer will wait for ages for your site
images to download. Photoshop,
Optimizer and the like can be used to easily reduce the size of
an image to optimum levels. This will ensure that the page loading
time is also significantly reduced.
Different file types have different pros and cons but for the best
clarity with the least size, JPEG images are universally accepted as
winners unless and until you are unable to get your image in this
Be wary of unnecessary images
Rank your images in accordance with their ability to blend with the
general look and feel of your site as well as their significance to
the overall message and take a call accordingly. Overstuffing images
or utilizing them unnecessarily will increase loading time and
ultimately result in you losing website traffic.
It is therefore important to find suitable and fast loading icons and
images that are suitable to use with your written content. There are
also many websites where you can download
these icons and images and modify them to suit your products and
services. This is a quick, easy and free option especially for those
beginning the online journey.
Monitor and Adapt
With SEO, nothing can be written on stone. It is always practical to
test, monitor and adapt to changing preferences of customers. It also
helps to engage your customers beforehand in identifying the types,
angles and number of product photographs and listings before zeroing
in on the images.
A picture is certainly equal to a thousand words which is exactly
why extreme care should be taken in the what, how and why of image
Image courtesy of Stuart Miles, at FreeDigitalPhotos.net
world is on the move, faster than ever before. It has been proven
time and again that information is power and the present world seems
to thrive on data and information. With new and improved gadgets and
with technology attaining new heights every single day, the way we
perceive data and information storage has also transformed
significantly. Personal or professional, the data that we depend upon
for accomplishing our everyday tasks seems to be increasing by the
minute. It is no wonder that the need for more storage space and a
mobile one at that has amplified immensely. Cloud
computing and storage
has come as a welcome relief for us all. Whether you would like to
access your favorite music and movies during a vacation or you want
to carry your work home without actually carrying it, cloud storage
ensures that you achieve your goals with élan.
problem always lies with choice. With a mindboggling range of storage
cropping up, it becomes quite a task for us to choose the right one
for our requirements. To ease that load, here are a few pointers that
will help you make an informed decision.
The how and what
of cloud data
basic, yet vital questions that you need to ask yourself before
choosing a storage provider are: How much data are you actually
looking to store? and What is the type of data that you want to store
for mobile use? Almost every storage provider, like for instance
has ceilings on the amount of data that can be stored. Even if you
factor in the bonus storage spaces they might award for references,
they still are restricted. It is therefore important to see if your
storage needs are well within such limits, else look for unlimited
are different types of cloud storage providers: there are those that
allow their users to share and synchronize the files, some provide
backup services for huge files and documents, and then there are
those that are multi-media related. You need to identify and pick the
one that best suits your requirements.
your wallet and value for your money
Another vital aspect to factor in is
your budget constraints. Since it is not really possible to expand
your pockets, it is only sensible to ensure that you get maximum
value for the investment your make. Look out for those providers who
offer free trials or free services and give it a shot before scouting
for others. Spend sometime to research the type of storage plans that
a provider offers. Does the provider offer enough security for your
data? Create a comparison chart and pick the one that is in line with
your budget and needs. Scour the web for information on personal
providers that will aid you in this comparison endeavor.
Ease of Use and
whole point of utilizing a cloud storage provider is to ensure that
you have easy access to your data regardless of your location. The
ease should be carried over to the navigation and functioning of the
service too. Complicated and confusing operations for upload and
download are certainly not what you want. Choose providers whose site
functioning you are comfortable with and those that definitely
support multiple devices. Loading and networking speed is another
aspect that you need to look into before taking a decision on the
through forums in the internet to see if the storage provider you are
zeroing in on has a good customer service reputation. You want your
issues to be resolved quickly and in an unfussy manner. A background
check of the company in question and personal references along with
external reviews, ratings etc, will certainly help you pick a winner.
storage is a handy and convenient option for each one of us,
considering the amount of data we depend on and the amount of time we
spend away from stationary storage devices. Cloud storage is a great
new conduit for secure sharing and utilization of data. Pick your
provider and enjoy the fruits of your choice.
Unlike earlier times, every organization now is required to create
and maintain two personas – the real and the virtual. As vital it
is for businesses to build and sustain a perceivable enterprise to
attract their target audience, it is equally vital for them to
fashion an interesting and workable online presence, one that would
build their brand, reach out to audiences, help strengthen customer
relationships and expand their client pool.
The website for any organization is thus as important a gateway to
growth and development as the other components of the business.
Present scenario and customer preferences call for increased
e-commerce, easy access to information on products, quick navigation
and unique branding and marketing techniques that would ensure that a
business stays on top of the audiences’ mind in spite of stiff
competition. Choosing a web designer therefore becomes a challenging
yet extremely important task. If you are looking to hire a web
designer to strengthen your online presence, here are few pointers on
how to bet on the winning horse.
Decide on your needs
Does your business need a complete online persona creation or are
you looking for someone who can accomplish a specific task alone?
Even though many web
designing firms have branched out in recent times, they still
undertake specific tasks as requested. If you are looking for a A-Z
online services organization that would help you with everything from
web designing, online marketing and branding, web and mobile
application creation, e-commerce management, web hosting etc. you
might want to look at sites like Boost
One Web that provide overall services to customers. If your needs
call for specific services like web design alone, then target those
organizations that offer design services as a specialty. It is always
sensible to choose companies that offer multiple services to avoid
scouring for help in future.
Queries and responses
While picking any web design firm, it is crucial for you to listen
to the questions they pose as that will give an insight on not only
their competence but also their interest in knowing about your
organization. It is important for any web design firm to have a deep
knowledge of the business they are designing a website for. If the
right questions are not asked at the right time, chances are that
they are not competent enough to detail the website to suit your
The next part involves you asking the right questions. Do your
homework and look into their previously designed websites. Question
them on the technologies they use and how compatible they are with up
and coming techniques. Do they have experience with Wordpress,
Drupal ,etc.? Have
they worked on similar businesses like yours before? Are they
equipped to provide you a responsive, all-device-compatible website?
Are they competent enough to understand and provide you with
necessary graphics? Do their design ideas mirror your business ideals
while ensuring unfussy navigation to customers? Are they equipped to
provide you with SEO or lead generating web content? Do they provide
maintenance services post launch? Do they give access to the source
code for your future editing purposes? How about registration and
copyright? These are some of the questions that you should be asking
yourself and the design firm before picking out one.
Price Tag and Testimonials
Though price should not be ‘THE FACTOR’ in deciding on a web
designer, enough research should be done to ensure that you are
paying the right price for the right services. Too much for too
little work is bad enough but too little for too much work might also
mean a lot when it comes to competence levels. Testimonials and
referrals are sure to help here. You can either request the design
firm for references or do a background check yourself and ensure that
you are making the right choice for your business. From sticking to
delivery commitments to pre and post-delivery customer service,
ensure you get the data you need to make an informed decision.
Contracts and the written word
Regardless of how the testimonies turn up, it is always better to
get every decision made on website design, services to be rendered,
delivery dates, quotes etc. on paper. Written contracts should
reflect all decisions made to safeguard your interests in future.
Spending quality time in identifying the right web design firm will
certainly ensure that you do not waste your resources on the wrong
business partner. Happy hunting!
Isn’t there are certain allure and ring to ‘I am my own boss’? Many people today, across skill types, countries and economic situations prefer to either start their own ventures or work by connecting directly with clients. The latter which is nothing but freelancing has been around for a long time now. Yet the opportunities and rewards that can be accrued today are significantly higher than before. We can say that it is certainly a good time to freelance. For those of you who have had the luxury of lucrative jobs, this might seem like a risky proposition. For those of you trying to plant your foot firmly in the any industry, you might wonder if a freelancing choice would give you the necessary firepower to propel your career to greater heights. Freelancing is not without challenges, certainly. Yet with the right tools and techniques, it is possible to ace it. Here are a few pointers for you to hit the bull’s eye.
Strengthen your foundation
It is vital to remember that you are basing your career on the strength of your skills. From journalism, content writing, research, recruitment, consulting to web design, there are umpteen fields that encourage freelancers. Whatever your chosen field is, it is crucial to enrich and update your knowledge on subjects specific to your field continuously to stay ahead of competition. For instance web designers have great opportunity with small and medium businesses that do not have the requisite resources to maintain an in house team. Understanding their need and equipping yourself with knowledge on technologies these companies need for their websites will ensure you have regular projects. Keep your eyes peeled on the web for valuable info on developing your skills and also for cooperation opportunities because freelancers are often prone to help each other find work, as I found in this guide on how to find work as a freelancer.
Make maximum use of freelancing websites
Freelancing websites like oDesk, Elance, Freelancer etc, are not only great to give you the necessary boost when you start out new, they are also great to sustain your income levels through the years. Register and bid for projects through these websites and watch your career graph move up. The samples that you put up should serve to encourage potential clients in hiring your services. Ensure you carefully select your best works, if totally new to the industry; ensure that you create a base of samples before registering with such sites.
Don’t forget the potency of social media
Social media is a great platform for you to spread the word on your freelancing decision and throw a spotlight on your potential. Highlight your talents and modify your profiles to indicate your freelancing capabilities. Create and enhance your blogs to reflect your talents and link those blogs to other social media sites to attract potential clients.
Search engine, job portals and job alerts
Many companies advertize their need for freelancers through the web, social media, their websites or job portals. Do not wait for them to come to you. Ensure that you are proactive enough to search for such opportunities everyday to pick one that suits your profile. You can also obtain job alerts through tools like Google Alerts that gives you mail notifications for specific queries.
Get listed in directories
A simple Google search will give you a list of links where you can get listed for freelance work. There have a great many instances of freelancers finding amazing projects after making Wordpress their area of expertise. Utilize this tool optimally.
A careful, well-planned approach is the need of the hour. Adapt to the changing environment like a chameleon and equip yourself with the latest information and technique in your field of expertise to prepare a killer resume. Do thorough checks to invest your talents in the right areas with the right clients and you will see that freelancing is a much lucrative option than you had previously imagined.